about

I brew my own beer. speak german. and love design.

Well, let's face it – growing up in small-town Wisconsin, there wasn't always much to do. To put things into perspective, when I was old enough to get a job, there were about three places to work: the grocery store, Subway, or McDonald's (somehow those golden arches sucked me right in). But one way or another, my friends and I managed to keep ourselves busy. We were always creating some sort of project that often aggravated, but yet never ceased to amaze our friends and family.

Throughout grade school, I remained very interested in design. Not only was I busy in my art classes, but constantly looking for excuses to incorporate my passion into those otherwise-dull subjects we're all forced to take. I specifically recall writing and shooting a music video that was parody of Drop It Like It's Hot by Snoop Dogg, for a project about Henry David Thoreau's Walden Pond. Was it stretching the criteria a tad? Well, the world may never know. However, one thing is certain: while my other classmates were stuck writing papers, I was cruising around town, shooting video of my friends and me dressed up like gangsters, ridding the world of litter. Even then, it was pretty obvious to me what career I wanted to pursue.

So, I went to school. Studying Multimedia Design at the University of Wisconsin - Stout has completely escalated my understanding and abilities in the field. It placed me in an environment where I could take my hobby and turn it into something even more valuable. I was constantly challenged with meeting deadlines, accepting critique, and balancing a heavy workload, through which I gained an enormous appreciation for design.

During this time, I was also given the opportunity to spend a school year abroad in Hildesheim, Germany. Not only did it further my skills in design and the German language, but it challenged me to step out of my comfort zone and see the world from a different perspective. I quickly learned what it meant to be away from home, and that, despite what small-town Wisconsin might teach you, not everybody cherishes the "American Way".

But while my years of schooling have definitely increased my technical capabilities, I still rely on the same passion for the work I create. Drawing inspiration from my hobbies and experiences wherever possible, I place an immense amount of energy into identifying with my audience. I find motivation not in the pay or grade, but from the award that comes when I see others enjoying my work.

In the end, I'm the product of a simple, Mid-Western upbringing with an immense ambition to connect with the rest of the world. I seek perfection, admire diversity, and let my personality influence my design just as much as it influences me.

Please enjoy some of my best works.

Sincerely,

Patrick Kornetzke